2011
06.29


We used # (hashtag) tweets as an advertising medium for the first time and filter all #goodnight tweets from Twitter.
So anyone who twitters #goodnight automatically becomes part of the campaign. Using a simple reply message, goodnight Tweeters receive an invitation to visit lullaland.net.

Credits: Jung von Matt/Elbe GmbH
http://www.jvm.de
Markenfilm Crossing
http://www.markenfilm-crossing.de/de/news.html

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